Internet marketing is the marketing of products or services on the Internet. It brings together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Components of internet marketing are search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, and Web 2.0 strategies.

Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement advertising. Search engine optimization (SEO) seeks to improve the amount and quality of traffic to a website from its natural  or organic search results. The earlier a site appears in the search results, the more likely visitors will go to that website.

SEO considers how search engines work and what people are searching for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance for specific keywords and improve its indexing  for search engines.   Web standard HTML coding and site design are important for improving search results, and therefore  SEO tactics need to be incorporated into web site development and design. The term “search engine friendly” is used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that allow for search engines to efficiently crawl and index a site.

Web 2.0 Marketing Strategies include blogging, podcasting, social Networks (such as Facebook), microblogging (Twitter), and user generaged content (YouTube and Flickr).